PPC Lead Gen Specialist
Freelance PPC Consultant
Lead gen is hard,
but it doesn't have to be.
You're spending money on ads. You're getting clicks. But the phone isn't ringing and your pipeline isn't growing the way it should.
The problem isn't PPC, it's how it's being done.
Sound familiar?
You've tried running ads yourself, or maybe you've worked with an agency. Either way, you're stuck in the same place: spending money, getting reports full of impressions and click-through rates, but not enough actual leads.
The frustration isn't just the wasted budget. It's the feeling that you should be getting more from this. You can see competitors showing up everywhere. You know your product or service is good. But somehow the ads aren't connecting the two.
Here's what's unfair about it: PPC platforms are designed to take your money. Without someone who genuinely understands how to make them work for your specific business, you're playing their game, not yours.
Watch the video below to find out more:
Hi, I’m Sam Taylor
I've spent the last 15 years running PPC campaigns for businesses like yours.
I know what it's like to look at a PPC account and feel like money is disappearing into thin air. I've inherited accounts from agencies where thousands were being spent on clicks that were never going to convert, because nobody took the time to understand what a good lead actually looks like for them.
That's the bit I care about most. Not just getting you clicks or traffic, but understanding your business well enough to target the people who are genuinely ready to buy. Then making sure every penny of your budget is focused on reaching them.
Decisions based on data
Not guesswork
Intent Focused Lead Gen Campaigns
I generate the leads your business needs to grow. Focusing on attracting high-intent leads.
Over the past few years I’ve built up a reputation for building PPC lead gen campaigns that deliver results. I achieve this by gaining a deep understanding of your business, your customers, and their pain points. Then creating ads and landing pages tailored to your customer journey.
I then combine this with a strategic remarketing campaign to re-engage users, relentless experimentation to uncover what performs best in your industry, and algorithm optimisation focused on MQLs and SQLs.
This is the formula that drives valuable, high-quality leads that drive sustainable growth for your business.
How I work
1. Discovery Call
We start with a conversation. Not a generic audit, not a templated report. I want to understand your business, your customers, what a good lead looks like for you, and where the gaps are right now.
2. Build and Launch
I create a campaign strategy built around your specific goals. The right platforms, the right targeting, the right messaging. Then I build it, launch it, and start driving traffic that's actually relevant to your business.
3. Optimise and Grow
PPC isn't set and forget. I continuously test, refine, and improve your campaigns based on real data. Not vanity metrics. Actual leads, actual cost per acquisition, actual return on your investment.
Can you afford to do nothing?
Every month you run ads without a clear strategy is another month of budget going to clicks that don't convert. Your competitors are getting smarter with their targeting. The platforms are getting more expensive. And the gap between businesses who do PPC well and those who don't is only getting wider.
The longer you wait, the more it costs to catch up.
What good PPC looks like
Imagine opening your CRM on a Monday morning and seeing a pipeline full of qualified leads. Your sales team has conversations booked. Your cost per lead is dropping, not climbing. And you actually understand where your money is going because the reporting is clear, honest, and focused on the numbers that matter to your business.
That's not a fantasy. That's what happens when PPC is done properly, by someone who takes the time to understand your business first.
You’re in good company
Here are just some of the businesses I run lead gen PPC campaigns for…
Why me?
You talk to me. Always. No temporary account managers, no junior staff learning on your budget. I do the work. When you call, I answer. When something needs changing, I change it.
No long contracts. One month rolling. If I'm not delivering, you can walk away. That's how confident I am that you won't want to.
I only do PPC. No SEO, no social media management, no web design. This is all I do, every day, and it means I know my stuff.
Honest feedback, not just what you want to hear. If something isn't working, I'll tell you. If your landing page is killing your conversion rate, I'll tell you that too. I'd rather have an uncomfortable conversation now than watch your budget drain for another three months.
Building your business,
click by click.
Frequently Asked Questions
Here are just a few questions I often get asked about PPC and my services (click arrows to expand).
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Yes, and I'm upfront about it. I use AI to handle the admin and repetitive tasks that come with all work.
It frees me up to spend more time on the work that actually moves the needle for your business: strategic thinking, understanding your market, making the decisions that AI can't make. Things like knowing when a campaign needs a fundamentally different approach, or spotting that your best leads are coming from a segment nobody expected.
The strategy, the creative direction, the client relationship, that's all me. AI helps me do the boring bits faster so I can focus on the work that matter.
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Independent
As a freelance consultant, I am motivated to deliver results. It’s simple, if clients don’t see results, they will leave. I’m not in a big agency where you’re never quite sure who is working on your account, I’m in my office at home, you can call me or email me anytime and get a quick reply.
Value For Money
I work from my home office, or Starbucks occasionally, this means my main overheads are coffee and biscuits. By keeping my costs low, I can pass on the savings to you, giving you a better return on your investment.
Personal Relationship
I pride myself on having a good working relationship with my clients. I like to get to know you and your business, understanding how it works and adapting my campaigns to fit your business needs.
Flexible
What happens if you have a campaign which needs to go live on boxing day? (which one client did) Or if you need campaign changes being made at 9pm? In a traditional agency it is not possible to get anything done outside of office hours, but I’m not an agency, and I can be flexible around your marketing needs.
No Long Contracts
I do not believe you should be tied down by long contracts, tying you into an inflexible 6-12 month contract doesn’t promote trust. Instead, I prefer to work on a 1 month rolling contract, giving you flexibility to change your spend depending on your business needs.
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If you’re unfamiliar with Pay Per Click (PPC) advertising, this is an opportunity for you to transform how you market your business. Here are just some of the benefits:
Highly measurable & trackable
Complete control over your advertising spend
Immediate impact
You only pay for clicks you receive
Extremely targeted traffic
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Nope. All I do is PPC – no SEO, no (organic) Social Media and no websites. However, I can recommend some excellent partner agencies or freelancers to work with you.
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Cost
The cost of hiring a freelance PPC consultant is much lower than what an agency would charge because I have much lower overheads. This allows your business to save money while still getting the service you need.
Flexibility
I can be more flexible in terms of scheduling and deadlines, there is no 9-5 mentality here. In a traditional agency it is not possible to get anything done outside of office hours, but I can be flexible around your marketing needs.
Single Point Of Contact
If you ever have any concerns or questions you only need to pickup the phone or drop me an email. I like having a close working relationship with my clients, I work as an extension of your business.
No Long Contracts
Often when you work with an agency they’ll expect a 6-12 month contract, which is a risk when you’ve never worked with that agency before. I only ask for a 1-month rolling contract, giving you flexibility to change your spend depending on your business needs.
It’s never the agency that get the results, it’s always the individual within the agency.
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The key difference between a paid search ad and a paid social ad is that paid search ads appear on search engine result pages, such as Google and Bing, while paid social ads appear on social media platforms, such as Facebook and Instagram. Paid search ads are typically triggered by a keyword search and are used to direct users to specific websites, while paid social ads are used to target a specific target audience demographic.
