Using inbound marketing tools and techniques I help your business attract, engage and convert more customers online. I focus on increasing your online visibility, driving traffic, improving engagement and maximising conversions.
Pay Per Click Management
Maximising the effectiveness of your PPC campaign to drive high-quality targeted traffic through to your website.
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Pay Per Click (PPC) advertising gives you the opportunity to pay for top positions on search engines and social media websites. The advantage of this form of advertising is that you only pay when an interested user clicks on the advert. If managed correctly, PPC can be a very profitable way of driving targeted traffic to your website.
The PPC process starts by understanding your target market and looking at which platforms will yield the best results. Insightful data on your market and your competition will then be gathered for deciding the best approach, creating a data-driven campaign that will integrate seamlessly with your SEO and social media strategy.
PPC can be used in many different ways to build your website traffic, whether it’s using Google’s shopping or remarketing campaigns, or whether it’s promoting content on Facebook. It’s important that we use the right approach for your business to drive high-quality targeted traffic to your website.
Search Engine Optimisation
Increasing your brand’s visibility within search engines to drive high-quality and relevant traffic to your website.
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Search Engine Optimisation (SEO) is simply the art of increasing your website’s visibility within search engines. SEO gets your business noticed by potential customers, increases your brand awareness and generates high-quality traffic for your website.
My results-driven approach to SEO starts with understanding your business goals; your customers; and what makes your business unique. This information will form the central focus of the SEO strategy, enabling me to target the most relevant traffic for your business.
Through creating engaging content; lifting technical barriers; and promoting your website, I will increase the visibility of your website within search engines to deliver high-quality and targeted traffic that converts into quality leads or purchases.
93% of online experiences begin with search engines, yet 83% of these users do not click beyond the first results page – can you really afford not to be investing in SEO?
My transparent approach ensures that you are always aware of where every penny is being spent and the value that my service is bringing to your business. Acting as an extension to your team, I assist you with each element of creating a successful digital marketing campaign, delivering targeted traffic to your website.
“We have worked with Sam Taylor for our online marketing now for a couple of years and find him to be extremely conscientious. We made the decision to move our budget away from print based advertising and now spend a considerable amount of our marketing budget with Sam on our SEO and PPC.”
Dylan Wade-Gledhill Managing Director, Cambridge Kitchens and Bathrooms
I’ve been working in digital marketing for 8+ years, both client and agency side, specialising in SEO and PPC. In 2016 I setup on my own because I wanted to deliver a valuable service, but without the agency price tag.
Having spent many years working with large and small businesses, I understand the issues and challenges faced on a daily basis. That’s why I believe in a bespoke solution for every client – together we will create a strategy that fits within your budget and delivers excellent results for your business.
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