Freelance PPC Consultant
PPC Lead Gen Specialist
Using the latest PPC advertising tools and techniques I help your business attract, engage and convert more leads. I focus on increasing your online visibility, driving traffic, improving engagement and maximising conversions.
Watch the video below to find out more:
Hi, I’m Sam Taylor
I work closely with your business to build, manage and grow your online advertising campaign, helping your business to achieve its marketing objectives.
I work with your business to deliver the agency experience, but without the agency price tag.
My transparent approach ensures that you are always aware of where every penny is being spent and the value that my service is bringing to your business. Acting as an extension to your team, I assist you with each element of creating a successful campaign, delivering targeted traffic to your website.
Intent Focused Lead Gen Campaigns
I generate the leads your business needs to grow. Focusing on attracting high-intent leads.
Over the past few years I’ve built up a reputation for building PPC lead gen campaigns that deliver results. I achieve this by gaining a deep understanding of your business, your customers, and their pain points. Then creating ads and landing pages tailored to your customer journey.
I then combine this with a strategic remarketing campaign to re-engage users, relentless experimentation to uncover what performs best in your industry, and algorithm optimisation focused on MQLs and SQLs.
This is the formula that drives valuable, high-quality leads that drive sustainable growth for your business.
Decisions based on data
Not guesswork
PPC Management Services
The PPC process starts by understanding your target market and looking at which platforms and strategies will yield the best results. Insightful data on your market and your competition will then be gathered for deciding the best approach, creating a data-driven campaign that will integrate seamlessly with your business strategy.
Strategy
Where does PPC fit within your business? I’ll develop a PPC strategy designed around your marketing goals and wider business goals.
Creative
Your campaigns are only as good as your creatives. I’ll work with you to create compelling ads and engaging landing pages which generate high-quality relevant traffic.
Optimisation
PPC is not a ‘set and forget’ tool. Your campaigns and landing pages require ongoing optimisation to maintain, and consistently improve, performance.
Reporting
Decisions are based on data, not guesswork. I will create dashboards showcase your campaign performance and highlight areas for improvement.
Building your business, click by click.
You’re in good company
Here are just some of the businesses I run lead gen PPC campaigns for…
Engaging your target market
Wherever they are
Frequently Asked Questions
Here are just a few questions I often get asked about PPC and my services (click arrows to expand).
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Independent
As a freelance consultant, I am motivated to deliver results. It’s simple, if clients don’t see results, they will leave. I’m not in a big agency where you’re never quite sure who is working on your account, I’m in my office at home, you can call me or email me anytime and get a quick reply.
Value For Money
I work from my home office, or Starbucks occasionally, this means my main overheads are coffee and biscuits. By keeping my costs low, I can pass on the savings to you, giving you a better return on your investment.
Personal Relationship
I pride myself on having a good working relationship with my clients. I like to get to know you and your business, understanding how it works and adapting my campaigns to fit your business needs.
Flexible
What happens if you have a campaign which needs to go live on boxing day? (which one client did) Or if you need campaign changes being made at 9pm? In a traditional agency it is not possible to get anything done outside of office hours, but I’m not an agency, and I can be flexible around your marketing needs.
No Long Contracts
I do not believe you should be tied down by long contracts, tying you into an inflexible 6-12 month contract doesn’t promote trust. Instead, I prefer to work on a 1 month rolling contract, giving you flexibility to change your spend depending on your business needs.
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It is always important to me that clients understand how PPC works, this will help you to understand where your money is being spent.
PPC stands for Pay-Per-Click, a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked. Essentially, you’re paying for targeted visits to your website (or landing page).
PPC ads come in different shapes and sizes (literally), and can be made up of text, images, videos, or a combination. They can appear on search engines, websites, social media platforms, and more.
Search engine advertising (also known as paid search or search engine marketing) is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone performs a search related to their business offering. Search engines are the number one way that people look for suppliers of both products and services, and when there is an active audience looking for what your business offers, there is an opportunity to make a sale.
PPC can help you get in front of these people with a precise level of targeting that traditional advertising doesn't allow for. PPC offers you an opportunity to reach your audience at a time when they are looking for a business like yours while gaining data insights to help you improve the efficiency of the channel over time.
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If you’re unfamiliar with Pay Per Click (PPC) advertising, this is an opportunity for you to transform how you market your business. Here are just some of the benefits:
Highly measurable & trackable
Complete control over your advertising spend
Immediate impact
You only pay for clicks you receive
Extremely targeted traffic
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Nope. All I do is PPC – no SEO, no (organic) Social Media and no websites. However, I can recommend some excellent partner agencies or freelancers to work with you.
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Cost
The cost of hiring a freelance PPC consultant is much lower than what an agency would charge because I have much lower overheads. This allows your business to save money while still getting the service you need.
Flexibility
I can be more flexible in terms of scheduling and deadlines, there is no 9-5 mentality here. In a traditional agency it is not possible to get anything done outside of office hours, but I can be flexible around your marketing needs.
Single Point Of Contact
If you ever have any concerns or questions you only need to pickup the phone or drop me an email. I like having a close working relationship with my clients, I work as an extension of your business.
No Long Contracts
Often when you work with an agency they’ll expect a 6-12 month contract, which is a risk when you’ve never worked with that agency before. I only ask for a 1-month rolling contract, giving you flexibility to change your spend depending on your business needs.
It’s never the agency that get the results, it’s always the individual within the agency.
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The key difference between a paid search ad and a paid social ad is that paid search ads appear on search engine result pages, such as Google and Bing, while paid social ads appear on social media platforms, such as Facebook and Instagram. Paid search ads are typically triggered by a keyword search and are used to direct users to specific websites, while paid social ads are used to target a specific target audience demographic.