Building your business, click by click.
Sam Taylor | Red 3 Digital
Independent PPC Consultant
I am not an agency, I’m an independent consultant. I am able to work closely with your business, to build and manage your online paid advertising campaign which will help your business to grow.
I work with your business to deliver the agency experience, but without the agency price tag.
My transparent approach ensures that you are always aware of where every penny is being spent and the value that my service is bringing to your business. Acting as an extension to your team, I assist you with each element of creating a successful campaign, delivering targeted traffic to your website.
Why PPC Advertising
If you’re unfamiliar with Pay Per Click (PPC) advertising, this is an opportunity for you to transform how you market your business. PPC offers an incredible opportunity for your business to gain brand visibility within your market. Here are just some of the benefits:
Highly measurable & trackable
Complete control over your advertising spend
You only pay for clicks you receive
Extremely targeted traffic
If you would like to know more, please take a look at my blog introducing the benefits of PPC advertising here.
I've worked on many online paid advertising projects with small to medium sized businesses and from a variety of different industries. Here are just two advertising projects I've worked on recently:
Cambridge Kitchens and Bathrooms is a well known retail business with four showrooms throughout Cambridgeshire.
Search campaigns were created for each showroom, ensuring users would only be directed to and shown contact details for their nearest showroom. This was then followed by a remarketing campaign.
The result of the continued management of these campaigns has been a 53% increase in click through rate, a 39% decrease in cost per click and a 27% increase in clicks.
Together, we’re now running a Facebook campaign to engage their target market with a video based advert showcasing the incredible kitchens this company creates.
Cambridge Intelligence is a software company specialising in graph visualisation software.
Search campaigns targeting industry keywords throughout the world and a display remarketing campaign were created to reengage users.
The result of these campaigns was a 21% increase in conversions, and since the beginning of the campaign we’ve achieved a 34% decrease in cost per click and a 63% increase in clicks.
Following on from this success, we’re now working together on a social PPC campaign which is utilising remarketing techniques to increase brand visibility.
Why Work With Me?
As a freelance consultant, I am motivated to deliver results. It’s simple, if clients don’t see results, they will leave. I’m not in a big agency where you’re never quite sure who is working on your account, I’m in my office at home, you can call me or email me anytime and get a quick reply
Value For Money
I work from home, or Starbucks occasionally, this means my only overheads are coffee and biscuits. By keeping my overheads low, I can pass on the savings to you, helping you to get a better return on your investment.
I pride myself on having a good working relationship with my clients. I like to get to know you and your business, understanding how it works and adapting my campaigns to fit your business needs.
What happens if you have a campaign which needs to go live on boxing day? (which one client did) Or if you need campaign changes being made at 9pm? In a traditional agency it is not possible to get anything done outside of office hours, but I’m not an agency, and I can be flexible around your marketing needs.
No Long Contracts
I do not believe you should be tied down by long contracts, tying you into an inflexible 6-12 month contract doesn’t promote trust. Instead, I prefer to work on a 1 month rolling contract, giving you flexibility to change your spend depending on your business needs.
PPC Consultancy Services
Being an independent consultant enables me to have flexibility, I can work with your business in a way that suits you, whether that’s part of your marketing team or offering training/guidance. Here are the PPC consultancy services I offer to clients:
Writing and targeting the text ads which ads appear in the search results pages of search engines.
Designing and targeting your ads on Google’s display network of over 2 million websites worldwide.
Targeting your ads to users on YouTube to showcase your brand in a video ads or in static banner ads.
Targeting your products on the Google Shopping network as users are actively searching for your products.
Targeting your past website visitors to reengage them with your brand and drive them to a conversion.
Creating and targeting specific ads which are focused on engaging users browsing on mobile phones.
Building campaigns which target and engage users on Twitter, Facebook, LinkedIn and other social networks.
Analysing your current PPC campaigns in-depth and highlighting areas where improvements can be made.
How Much Is My PPC Campaign Management?
I keep things simple; no percentage management fee, no profit sharing, I simply charge a standard day rate of £350 (Ex. VAT). I work with you to find a level of management which works for your budget and marketing goals.
Currently managing over £500,000 of Google Ads spend.
I’m a Google Partner and a Bing ads Accredited Professional.
I’ve been working in digital marketing for 10+ years, both client and agency side, specialising in PPC and SEO. In 2016 I setup on my own because I wanted to deliver a valuable service, but without the agency price tag.
Based in Bewdley, Worcestershire
I am based in the historic town of Bewdley in Worcestershire, right in the heart of the country, from here I work remotely with clients throughout the UK. However, I still like to travel and meet directly with clients to ensure we maintain a good working relationship.
Get in touch and let’s start discussing your next PPC campaign.