Google Ads Management
Building your business, click by click.
Sam Taylor | Red 3 Digital
Independent Google Ads Management
I am not an agency, I’m an independent PPC consultant. I am able to work closely with your business, to build and manage your online paid advertising campaign which will help your business to grow.
I work with your business to deliver the agency experience, but without the agency price tag.
My transparent approach ensures that you are always aware of where every penny is being spent and the value that my service is bringing to your business. Acting as an extension to your team, I assist you with each element of creating a successful campaign, delivering targeted traffic to your website.
Why Google Ads
If you’re unfamiliar with Google Ads (previously known as Google Adwords), this is an opportunity for you to transform how you market your business. This PPC platform offers an incredible opportunity for your business to gain brand visibility within your market. Here are just some of the benefits:
Highly measurable & trackable
Complete control over your advertising spend
You only pay for clicks you receive
Extremely targeted traffic
If you would like to know more, please take a look at my blog introducing the benefits of PPC advertising here.
Recent PPC Management Projects
I've worked on many online paid advertising projects with small to medium sized businesses and from a variety of different industries. Here are just two advertising projects I've worked on recently:
Cambridge Kitchens and Bathrooms is a well known retail business with four showrooms throughout Cambridgeshire.
Search campaigns were created for each showroom, ensuring users would only be directed to and shown contact details for their nearest showroom. This was then followed by a remarketing campaign.
The result of the continued management of these campaigns has been a 53% increase in click through rate, a 39% decrease in cost per click and a 27% increase in clicks.
Together, we’re now running a Facebook campaign to engage their target market with a video based advert showcasing the incredible kitchens this company creates.
Cambridge Intelligence is a software company specialising in graph visualisation software.
Search campaigns targeting industry keywords throughout the world and a display remarketing campaign were created to reengage users.
The result of these campaigns was a 21% increase in conversions, and since the beginning of the campaign we’ve achieved a 34% decrease in cost per click and a 63% increase in clicks.
Following on from this success, we’re now working together on a social PPC campaign which is utilising remarketing techniques to increase brand visibility.
Google Ads Management Services
Being an independent consultant enables me to have flexibility, I can work with your business in a way that suits you, whether that’s part of your marketing team or offering training/guidance. Here are the Google Ads consultancy services I offer to clients:
Writing and targeting the text ads which ads appear in the search results pages of search engines.
Designing and targeting your ads on Google’s display network of over 2 million websites worldwide.
Targeting your ads to users on YouTube to showcase your brand in a video ads or in static banner ads.
Targeting your products on the Google Shopping network as users are actively searching for your products.
Targeting your past website visitors to reengage them with your brand and drive them to a conversion.
Creating and targeting specific ads which are focused on engaging users browsing on mobile phones.
Building campaigns which target and engage users on Twitter, Facebook, LinkedIn and other social networks.
Analysing your current PPC campaigns in-depth and highlighting areas where improvements can be made.
Currently managing over £500,000 of Google Ads spend.
I’m a Google Partner and a Bing ads Accredited Professional.
I’ve been working in digital marketing for 8+ years, both client and agency side, specialising in PPC and SEO. In 2016 I setup on my own because I wanted to deliver a valuable service, but without the agency price tag.
Based in Bewdley, Worcestershire
I am based in the historic town of Bewdley in Worcestershire, right in the heart of the country, from here I work remotely with clients throughout the UK. However, I still like to travel and meet directly with clients to ensure we maintain a good working relationship.