7 Mobile Marketing Stats That Will Help Your Business

Mobile devices have long since superseded the desktop as the most popular way to browse the web. As business owners, you need to capitalise on this and adapt your marketing strategy to suit our modern mobile-addicted audience. A specific strategy for mobiles is essential for a successful online marketing campaign. The facts and figures below highlight just how important it is to embrace the mobile craze and use it to your advantage.

1. 80% of internet users have a smartphone

The number of smartphone users is continuing to rise as smartphones are becoming cheaper and more accessible. Failing to engage the mobile customer is not an option if you want your business to thrive in the modern market.

2. 89% of mobile media time is spent on apps

People spend approximately 1.8 hours on their smartphones daily; mobile apps account for the majority of that time. It is recommended that businesses should seriously consider developing apps for their brand to encourage user engagement. Additionally, in-app advertising is currently an under-utilised marketing outlet that could help your business get ahead of the game.

3. 68% of companies have a mobile marketing strategy

If you haven’t integrated mobile marketing into your overall marketing strategy yet, it’s about time you did! The majority of your competition is already engaging with prospective customers using mobile devices, so adopting a mobile-first marketing strategy should be a definite priority.

4. 48% of people start mobile research with a search engine

The modern online landscape makes a mobile-friendly website a necessity. Optimising your website for mobile phones is important to Google, and will only become more significant as smartphone usage increases. How your content, product pages and layout appear on mobile will increasingly impact your search performance.

5. Tablets have highest add-to-cart rates on e-commerce websites

Nearly 50% of all internet users own a tablet, which are now seeing better add-to-cart conversion rates than desktops. Tablets are the preferred device for casual browsing and buying; moreover the tablet demographic predominantly has a higher income, meaning that users are less price-sensitive. Resultantly, it would certainly be worthwhile to invest in improving the user experience of the tablet version of your website.

6. 57% of users wouldn’t recommend a business with poor mobile usability

The usability of your website is vital. With 83% of mobile users saying that a seamless experience across all devices is important, a responsive site is the key to keeping your customers happy. Although certain design elements need to be adjusted for different devices, users should be able to move easily between all channels throughout the buyer journey.

Brands should consider implementing dynamic serving, which allows you to serve different website code to users with different devices, while maintaining a single URL.

7. Emailing via mobiles has rocketed by 180% in the last three years

More people use their smartphones to open emails than to make calls. This brings an added dimension to your business’s email marketing strategy. The subject heading and content of your emails should be attractive enough to encourage users to read them while on the run.

Summary

Let's keep this simple - fail to acknowledge the importance of this channel and you’ll be left in the dust.

Sam Taylor